- Academics and journalists face the challenge of simplifying the complex scientific terms, when researching and reporting about climate change.
- As academics, we need to search for climate data and information, simplify it, then present it to the public, without compromising its academic structure.
- Levels of climate awareness differ from a country to another and from a city to another, but we need to reach all those audiences and provide them with engaging stories.
- The process in which the media works needs to be more transparent. If journalists understand how editors select stories, they could develop better stories.
.

.

SherifGobran
Assistant Professor of Sustainable Design, Department of Architecture, The American University in Cairo, Egypt
#CairoMediaConference4