By: Reem Ashraf

In a precedent that is considered the first of its kind, the Giza pyramids region in Egypt hosted, on Saturday evening, the men`s fashion show of the French luxury fashion house "Dior" for fall and winter 2023.

According to a statement by the Egyptian Ministry of Tourism and Antiquities: "This is the first time that a major international fashion show is held in front of the Pyramids of Giza," and it is also the first time that Dior has organized a fashion show in Egypt.

For his part, the Chairman and CEO of the Dior fashion house, Pietro Beccari, expressed his happiness at holding this show in Egypt, inviting all his friends and those dealing with Dior to visit the country and spend more time in it to enjoy its archaeological and touristic areas.

Dior broadcasted the fashion show for the group, which bears the signature of the British fashion designer and creative director of men`s fashion at the house, Kim Jones, through its accounts on social networking sites.

The collection, titled Celestial, aims to celebrate a lifelong passion for travel, according to posts Jones shared on his Instagram Story feature.


The ceremony was attended by many celebrities and prominent influencers, including British model Naomi Campbell, and the global ambassador of Dior, British actor Robert Pattinson.

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There is a group of clothes bearing ancient Egyptian names such as Ramses and others. Edward Crutchley, the director responsible for choosing fabrics at the Dior fashion house, also stated that the men`s fashion collection for the fall of 2023 has been worked on by more than From 10 months ago, the fabrics made of Egyptian cotton were chosen, and the colors were combined in a group that connects the present with the past, drawing inspiration from the influence of the past on the upcoming future.


Art and sports stars from Egypt and the world were keen to attend this event, which aroused the world`s attention, and the artist Amr Youssef, the artist Ahmed Helmy, the artist Karim Kassem and the artist Mohamed Hamaki were keen To attend this event, which is shown for the first time in Egypt, and among the Egyptian football stars, Captain Hazem Imam and Captain Mohamed Zidan.


The South Korean singer, actor and model "Cha Eun Woo" and the Korean singer "Sehun" arrived at Cairo airport, and the K-pop star "Cha Eun Woo" told The National newspaper in the international show that he was surprised by the beauty and charm of the pyramids, and expressed his happiness and enthusiasm, especially since it was his first time. on his visit to Egypt.


On the sidelines of their presence in Egypt in preparation for this ceremony, a number of officials of the French fashion house Dior, along with a group of influencers, visited the Saqqara antiquities area, where the Secretary-General of the Supreme Council of Egyptian Antiquities, Mostafa Waziri, accompanied them on an introductory tour of the archaeological area and the excavations it is carrying out. Currently, the Egyptian archaeological mission to reveal more secrets of the region.
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