The quiet cost of every decision and why it hurts us

I found myself standing in the middle of a supermarket aisle, frozen in front of the snack shelves. I didn’t know what to choose, and suddenly a simple decision felt overwhelming. I had to pick one brand out of many.

This is the paradox of choice: more options don’t make life easier. Instead, they make you unsure of what you really want.

The more choices you have, the harder it becomes to make even the smallest decision. You start weighing every single detail that makes the whole process exhausting.

Too many options create doubt and create this overload to the point where you question buying anything at all.

In that moment, I started wondering if I should skip the snack entirely.

Having a lot of choices even leads to something called "opportunity cost". One is more likely to regret his decision after he made it.

It also drains joy from the choice you end up making, because you`re always comparing or feeling that you`re missing out on the choice you didn`t make and that keeps you wondering ,

"What if X was better than Y that I ended up choosing?"

But the truth is, every good choice come with a price anyway.

Which brings us to the real question "which regrets can you live with?"

When you choose your own regrets consciously, you understand what really matters. And because “no” is the hardest trade-off, it becomes the line between good and great.