A team of students from the Faculty of Mass Communication at Cairo University achieved second place in the 4th edition of the "Ala El-Qad" campaign competition, held as part of the 9th Cairo Water Week. The event was sponsored by the Food and Agriculture Organization of the United Nations (FAO) and saw broad participation from communication and journalism students across Egypt.

Prof. Dr. Hani Sewilam, Minister of Water Resources and Irrigation, honored the winners in the presence of Prof. Dr. Wessam Nasr, Dean of the Faculty of Mass Communication at Cairo University, and Dr. Amira Ahmed, Faculty Lecturer and Competition Coordinator.

The competition received 274 student submissions, from which seven campaigns representing five universities qualified for the final round. Competitors presented creative ideas to raise awareness about water issues through films, designs, and digital content.

The Cairo University team claimed second place with an awareness project that featured a promotional video and a radio spot. The project leveraged digital media skills, artificial intelligence techniques, and modern media production tools to deliver innovative messages advocating for water conservation.

The winning team comprised students: Asmaa Ahmed Mohamed, Alaa Nabil Mohamed, Rahma Hussein Mohamed, Nayera Bayoumi Mohamed, and Youssef Essam Marei.

In another achievement, Hebatallah Sherif Shokry, a Ph.D. researcher in the Faculty’s Journalism Department, advanced to the finals with an independent project, securing seventh place overall.

These achievements reflect the capability of Cairo University Mass Communication students and researchers to apply their academic knowledge and practical skills toward producing innovative media content that serves societal causes and enhances the role of media in fostering responsible water management.