The Public Opinion Research and Studies Center at the Faculty of Mass Communication, Cairo University, organized a specialized training course for students from Hertfordshire University in the New Administrative Capital, titled:"Applied Media Research: Methods, tools, Monitoring & Digital Audience Analysis."

Held as part of ongoing efforts to enhance and develop students` practical research skills, the course took place under the patronage of Prof. Dr. Wessam Nasr, Dean of the Faculty of Mass Communication and Chair of the Board of Directors of the Public Opinion Center. The event was attended by Prof. Dr. Samah El-Mohamady, Vice Dean for Community Service and Environmental Development, and supervised and coordinated by Prof. Dr. Basant Mourad, Director of the Center.

The training was delivered by Dr. Hayat Badr, Associate Professor at the Faculty of Mass Communication, Cairo University, and Head of the Public Relations and Advertising Department at MSA University. The session covered specialized modules designed to build students` capabilities in applying scientific research methodologies and tools to media phenomena, understanding media monitoring mechanisms, conducting systematic content analysis, and analyzing digital audience behaviors and interactions within digital environments.

Participating students actively engaged with the course topics in an educational experience that combined academic rigor with practical application, highlighting the growing importance of research skills in digital media.

The program also featured a guided tour of the studios at the Faculty of Mass Communication, Cairo University. Students explored the faculty`s advanced technical infrastructure and facilities supporting media training, including visits to the Artificial Intelligence Unit and video editing labs. Participants expressed great admiration for the cutting-edge equipment and technologies dedicated to practical training and professional skill development.

The event concluded with the distribution of certificates of completion to the participating students.

This training reflects the Public Opinion Center`s commitment to supporting applied academic training, broadening institutional collaboration and knowledge exchange, and bridging scientific research with technological advances to prepare a new generation of media professionals and researchers capable of navigating the digital media landscape.